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Richard Elliott on High-Tech Innovation and Brand Strategy >>
On the 1st of December 2009, Prof. Dr. Richard Elliott, Dean of the University of Bath School of Management, held a guest lecture about high-tech innovation and brand strategy in the Masterclass New Product Development & Innovatie.
Wednesday, January 06, 2010
Recent articles
Power of the masses
In this Web 2.0 era, individual consumers are not just receivers of information they are also suppliers. YouTube, Flickr, Facebook, Wikipedia and Twitter are just some examples. Another example is the Dutch police website: www.politieonderzoeken.nl, where the public are encouraged to help solve serious crimes. New technologies of this kind contribute to the digital interaction between individuals and groups.
Tuesday, March 10, 2009
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Latest news
Sterke opkomst netbooks
- Apr 6, 2009
Ondanks de economische teruggang, biedt de snelle groei van netbooks de technologiesector goede hoop. Inmiddels heeft 4% van de Nederlanders een netbook in bezit. Dit is een van de conclusies uit de Digidex die Deloitte lanceert.
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